Giant Bicycles

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When you are the world's largest bicycle company you tend to get a lot of fans. And when you are a bicycle fan you do your best to work for bicycle brands. STIR actively manages the Twitter account for Giant Bicycle fans via the @GiantBicycle Twitter feed. Keeping in close contact with the internal PR, marketing and communications staff, STIR engages the cycling community at-large and actively seeks out connections with cyclists, Giant fans and the Giant dealer network. Echoing the message “Ride Life. Ride Giant.” this dedicated social media feed has been highly active in communicating and winning new customers as well as retaining Giant's existing customer base.

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