STIR was initially tasked with branding a new food supplement that also was a ground breaking category for supplements. The ENOF (Essential Nutrients from Organic Foods) brand was created to appeal to mom's and kid's alike. After the branding phase the packaging was designed to use an off-the-shelf solution in order to save the start-up money yet grab attention. In addition the packaging needed to quickly explain this new shake-on supplement category and what it was made of. With branding and packing complete an e-commerce website was created launching a new brand in a matter of months.
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